To the Beats Support Team and Dr. Dre by extension,
I’m writing you to express my extreme disappointment in your company and for the efforts you’ve made to permeate through society this idea that your products, the Beats headphones and earbuds specifically, were items made with care and with high quality parts. I’m disappointed that I bought into this idea that because your product looks so “cool” with their token red wires, oversized earpieces and sky-high price tags that they would be something worth buying. You see, you fooled me by putting your product into the hands of well known celebrities and making the names “Beats” and “Dr.Dre” so ubiquitous in the music listening world that I actually thought that you had a quality product on your hands. Of course, it wasn’t just your paid advertising and branding that sucked me in; you targeted the hipsters and self-proclaimed “DJs” and “music junkies” who strut the streets of cities like New York, Chicago, LA and Miami and who might shop at thrift stores to stock their wardrobe but are never without their beloved Beats headphones forever hanging off of their necks. You’ve brainwashed music listeners into thinking that the brands of Dr. Dre, Monster and Beats were reputable and credible so much so that we should dish out hundreds upon hundreds of dollars to invest into a product that would change the music listening experience forever.
I’m extremely disappointed because all of this has been a big, fat lie.
You see, I’d heard of the amazing sound quality that Beats headphones and earbuds provided. I pined after a set myself for while. Living in New York City, I relied on my Mp3 player to get me through my commutes everyday. But the constant noise of the city meant that I had to listen to my music increasingly louder if I even wanted to hear it at all. I wanted to buy a set of Beats earbuds that I’d heard so much about — the crystal clear sound quality, the deep bass booster, the overall awesome quality! But alas, how could I afford even the most inexpensive pair when they ranged into the hundreds of dollars? I have crazy bills to pay first. But my eardrums were paying for the constant ambient racket that they were being subjected to on a daily basis.
Then, my luck broke, and I was able to buy a new open box item during a sale. I got a set of the Beats Tour Earbuds for a steal about 4 months ago. I wasn’t a huge fan of the bulky fit, but the sound quality did meet my expectations. I could block out the noise and hear my music 10 times better, even at lower volumes. I was a happy camper.
Then all of a sudden, they stopped working. The left ear just stopped playing music. A move of the wire, and I heard static. Then the right ear stopped playing, and then they both stopped working. Oh, then I heard sound for about a second before I went through the whole process again. So, I contacted customer support. I had all the information, and my earbuds were supposed be under warranty.
Your customer service told me that I should just buy new headphones or get mine fixed because they couldn’t help me. Your warranty “didn’t support unauthorized vendors.” Sorry, we’re not sorry — that’s what I really heard.
Okay. So, maybe there was something wrong with the product when I bought it.
But then I started doing some research, and I found that this was a common problem. Your product gets an average of two stars on Apple.com, two and half stars (by users) on Cnet.com. Why is that? It turns out that people losing sound and your product breaking is a pretty common occurrence. What’s also a common occurrence is being told that “there’s nothing to be done” about it. What is your warranty for? Why is your product so expensive, and why do you have an entire Beats Support Twitter account that is spewing off the same crap to everyone who is complaining about the same thing. Aren’t you ashamed of ripping off and duping people with your flashy name only to sell them a shitty product that is almost guaranteed to break down within a matter of time?
Obviously not because you’re still doing it. Your prices are getting more and more ridiculous, and with your tactical and smart branding you’re convincing a younger and younger consumer base that they just have to have the cool headphones toted around by Dr. Dre himself. You’ve created a status symbol that is a scam.
I’ve now attempted to contact your phone customer service and your Twitter customer service, and I have to tell you that the people on both ends were very polite and seemingly helpful until they quite flatly told me that they were “extremely sorry” that they just couldn’t help. That’s just called good training, so kudos on that too.
I’m happy that I didn’t dish out the hundreds of dollars for your crap of a product, but I am sad because I bought into your brand thinking it was something that I could be proud of — not just because it was “cool” but also because it was a smart investment I’d made on my part. I’m embarrassed to say that it wasn’t, and I hope that anyone who is considering to buy any of your products does their research to get the truth straight from the mouths of people who were duped like me. The reviews are out there, but you’ll never see them from your lofty throne that sits atop an empire of cheaply made products. I just hope they do.
Thanks for nothing,
- Beautiful Yet Cheap Beats By Dr Dre (listfree.org)
- Why Stars Appearance Appropriate Favor to Monster Beats by Dr. Dre Studio? (imonsterbeats1.wordpress.com)
- are designed to beats by dre (kokomarry202.wordpress.com)
- Beats By Dr. Dre Mixr – Sound Quality (zuqiubag.wordpress.com)