It’s unfortunate when risky ventures go southward, but understandably this is bound to happen sometimes. What is difficult to understand is when people venture into an area in which they should’ve known was just NOT their place to be. Now, if you’ve got a big name, a fabulous stylist and brilliant designers, putting out your own fashion line is leaping onto a cushion: it’s only slight risky, and you’ll probably be just fine.
But when actors attempt music careers or vice versa, it’s like grabbing for the other swing during a trapeze act: if you don’t catch it, you’ll still land on the safety net, but everyone will remember your pathetic, little fall. So, there is definitely an amount of due commendation for the risk takers in the world, who are simply chasing after a dream. But at the same time, you can’t help but wonder for some — what were they thinking?!
Recently, I’ve had the misfortune of (repeatedly) catching an awful commercial on TV that simply makes me cringe. The ad is for the company EducationConnection.com, a resource for those looking to be matched with an online college meeting their needs. Let’s take a look back where the company should’ve stopped while they were ahe — um..while they stagnant and standing.
Originally, the brand attempted to attract youth with a teeny-bopper actress dressed in her oh-so-cute pajamas and fuzzy slippers exclaiming the convenience of attending college in her sleep time ware.
With an air of forced “cool factor”, the commercial was at least instructive and did its job to market the company’s services. Not my favorite, but not the worst.
Then, Education Connection attempted to grab one too many cookies out of the cookie jar: they made a music video.
Oh. God. No.
Enter: Bad Hillary Swank look-alike working at a corn-dog stand (in a fair?), who clearly should be focused on getting a record deal than her four-year degree…[insert sardonic cough].
With her first belted note, my eyes can’t leave her vicious haircut that unfortunately just looks like a wig that was on its way to becoming a mullet for an ’80s movie (or parody, anyway). Streaked with bad highlights, it doesn’t even seem to have individually moving strands.
Then she begins to bop to the beat. Oh, she’s rockin’ now — to an awful tune that you know will be stuck in your head all day. What is this commercial?! For an awful minute and half, my mind is so completely consumed by the atrociousness of this ad, that even if I had been looking for an online college, I wouldn’t have made the connection to the commercial.
Even worse to realize was that this “song” was created by an actual music producer, Anthony Falcone. He produces actual music — that’s pretty good! Yet, this commercial is listed on his resume on his Facebook page. Rethink this Falcone, rethink it!
Who really is to blame for this monstrous flop though? The company for hiring the ad execs, the execs for hiring this girl, or Falcone for the cheesy track?
Either way, here is the commercial. What do you think?